UK companies Expectation and Plegazoid as the successful candidate to develop an unscripted format “with an innovative and compelling twist on a studio-based gameshow.” It’s understood the pair beat off a handful of other British producers to win the tender.
This time round, UK-based independent production companies were invited to pitch original ideas designed for audiences on both sides of the Atlantic, with particular interest in formats and ideas built round a shared location or production hub.
“It was a tough choice, but one idea stood out above the rest and we’re super-excited to see how it develops further. We want to thank all the companies which took part in this opportunity and demonstrated, once more, that British creativity truly is the best in the world.”
Ben Wicks, Creative Director, Entertainment, Expectation said: “Opportunities this big come around as often as England winning the World Cup, so when it did, we were fortunate to be pitching to the finest creative minds at two of the world’s leading broadcasters. They, like us, feel our idea – a bold reinvention of the game show – has the potential to be a global hit.”
Flynn added: “This was a unique opportunity to have the combined creative input of two broadcasters who tasked us with creating something bold and original that would work in both the UK and U.S. We’ve developed a gameshow with all the drama and jeopardy of the best reality shows, where ordinary people will risk it all to win big. We’re excited to bring our idea to the next stage.”
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